“What is the number one skill that an entrepreneur should have in order to be successful?”

“If you do decide to become an entrepreneur, then you must acquire both the knowledge and skill needed to become a successful entrepreneur. Many people have asked me: “What is the number one skill that an entrepreneur should have in order to be successful?”

My answer is the ability to sell. I also say that marketing and advertising come in at a close second and third position on the list of essential skills and abilities. Advertising, sales, and marketing are methods by which you generate income. Many people think sell is a four letter dirty word! Many people think it is beneath them to go out and sell. Many think it is likened unto picking up trash or cleaning toilets! Without sales, nothing else happens or matters! Let me emphasize this:

“Without sales, nothing else happens or matters!”

Consider for a moment that making a sale is the act that generates income for your company. If there is no revenue, then there is no money for any expense, and earning a profit impossible! A sale is an income producing activity. Most other activities are cost centers, producing a constant stream of expense items.”

To purchase the Kindle Version https://www.amazon.com/dp/B00TBGJXTI

To purchase the paperback

Excerpt printed with permission …

Choosing the Right Career Path 3rd Edition
C. Mark Johnson

ISBN: 978-1-942651-07-9

Pages 16-17

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